Outdoor · India
Outdoor Advertising Agency in India
5 verified outdoor sites across 2 cities. Transparent rates, direct inquiry.
Outdoor advertising — the oldest and most visible media format in India — remains one of the highest-frequency brand-awareness channels available to Indian marketers. From the iconic hoardings along Mumbai's Western Express Highway to the unipoles that line Bangalore's Outer Ring Road, outdoor media intercepts consumers during their daily commutes and converts passive exposure into sustained brand memory.
When outdoor works
Outdoor is ideal for three campaign objectives: new-product launches that need rapid awareness, seasonal category pushes (think monsoon-season FMCG or festival-linked consumer durables), and always-on brand building where every impression compounds. It does not work as a performance channel — there's no attribution link to conversion, and targeting is geographic rather than behavioural.
Formats covered
This inventory includes five outdoor formats: hoardings (freestanding billboards), unipoles (single-mount structures that dominate sightlines), gantries (overhead structures spanning highways), bus queue shelters (BQS — small panels at bus stops), and kiosks (small ground-level formats at intersections). Each has different price points, dwell times, and audience profiles.
Rate drivers
Rates vary roughly 10× between a tier-3 city kiosk (₹15-25K/month) and a flagship Mumbai hoarding (₹6-25L/month). Four factors determine the gap: location (signal corner vs side lane), dimensions (20×10 ft vs 60×20 ft), illumination (non-lit drops 30-40% from back-lit), and visibility duration (the count of seconds the average passing vehicle sees the site). Dimensions and illumination are standardized metadata; location and visibility require local judgment from a planner who knows the city.
What we track
Every site in this inventory has been photographed, measured, and cross-verified against its nearest-landmark context. We surface the same information a planner would get from a physical site visit — minus the site visit. If a site looks right, you can request a quote in two clicks; if it doesn't, the filters above narrow the next fifty options to the five worth a closer look.
Outdoor rates across India (₹ / month)
Browse by city
Filter inventory, view live rates, and see what brands are buying in each market.
Top outdoor sites by ad spend — 2026-Q2
The outdoor sites commanding the highest ad spend across India this quarter — where brands are investing for maximum visibility.
- 1.The BKC Junction Unipole stands out with its large digital format and high impressions.₹9.5L spent
- 2.The Western Express Highway Gantry offers impressive visibility with back-lit illumination.₹7.8L spent
- 3.Andheri West Signal's front-lit hoarding captures significant attention in a busy area.₹4.2L spent
- 4.Cyber Hub Gurugram's hoarding provides a strategic location for brand visibility.₹3.2L spent
- 5.Juhu Tara Road BQS is a compact yet effective site with back-lit illumination.₹1.4L spent
Types of outdoor media
Hoardings (Billboards)
Large freestanding structures, typically 20×10 ft up to 60×20 ft, mounted on dedicated poles or wall faces along high-traffic corridors. The workhorse format for brand-awareness campaigns — high impressions, long dwell time at signals, and instantly recognisable shape.
Unipoles
Single-mount structures elevated 30-50 ft above ground level, often with rotating or back-lit faces. Premium pricing because they dominate sightlines from much further away than ground-level hoardings; ideal for entry-point or arterial-junction placements.
Gantries
Overhead structures spanning highways or wide arterial roads, typically 40-50 ft wide × 12-20 ft tall. Captive audience — drivers cannot avoid the visual. Best for horizontal landscape creative; not ideal for portrait-oriented brand assets.
Bus Queue Shelters (BQS)
Street-level back-lit panels at bus stops, typically 4×6 ft. Pedestrian-eye-level format — high dwell time among waiting commuters. Cheaper per site than hoardings; usually bought as networks of 50-200 panels in a target geography for sustained frequency.
Kiosks
Small ground-level formats at intersections, fuel stations, or footpaths — typically 6×4 ft or 8×3 ft. Tactical format for hyperlocal pushes (a single neighbourhood, a single mall catchment). Lower individual reach but high cluster density per rupee.
Outdoor campaigns we've run
SBI Life's Chai-Time Strategy: How Hyperlocal Brand Activation Brewed 10,000+ Insurance Leads
CupShup ran a 10-day BFSI hyperlocal lead-generation activation for SBI Life across corporate clusters — 10 lakh+ QR-coded chai cups, cluster-level advisor pods and chai-time conversations drove 10,000+ verified insurance leads, turning lunch-break moments into qualified BFSI consultations without cold calls.
Xiaomi's 10-Year India Milestone: How Balloons Became the Hero of a 20-City Brand Activation
A 4-day, 20-city anniversary brand activation for Xiaomi India that turned #SpotTheBalloon into a nationwide cultural moment — thousands of on-ground interactions, tens of thousands of UGC posts, millions of combined impressions, and measurable Mi Home + partner-retail footfall lift across Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune and 14 other metros, anchored by Mi Fan community activation, creator-led amplification and retail-linked offer codes.
Media planning tools
Budget Estimator
Estimate spend for a multi-site outdoor campaign across cities and formats.
Popularity Tool
See which sites get the most inquiries this month — a proxy for what brands are buying.
Competition Benchmark
Compare what brands in your category are spending by city and format.
Plan a Outdoor campaign
Share campaign dates and we’ll send rates + availability within 24 hours.