Outdoor · India
Outdoor Advertising Agency in India
2334 verified outdoor sites across 190 cities. Transparent rates, direct inquiry.
Outdoor advertising — the oldest and most visible media format in India — remains one of the highest-frequency brand-awareness channels available to Indian marketers. From the iconic hoardings along Mumbai's Western Express Highway to the unipoles that line Bangalore's Outer Ring Road, outdoor media intercepts consumers during their daily commutes and converts passive exposure into sustained brand memory.
When outdoor works
Outdoor is ideal for three campaign objectives: new-product launches that need rapid awareness, seasonal category pushes (think monsoon-season FMCG or festival-linked consumer durables), and always-on brand building where every impression compounds. It does not work as a performance channel — there's no attribution link to conversion, and targeting is geographic rather than behavioural.
Formats covered
This inventory includes five outdoor formats: hoardings (freestanding billboards), unipoles (single-mount structures that dominate sightlines), gantries (overhead structures spanning highways), bus queue shelters (BQS — small panels at bus stops), and kiosks (small ground-level formats at intersections). Each has different price points, dwell times, and audience profiles.
Rate drivers
Rates vary roughly 10× between a tier-3 city kiosk (₹15-25K/month) and a flagship Mumbai hoarding (₹6-25L/month). Four factors determine the gap: location (signal corner vs side lane), dimensions (20×10 ft vs 60×20 ft), illumination (non-lit drops 30-40% from back-lit), and visibility duration (the count of seconds the average passing vehicle sees the site). Dimensions and illumination are standardized metadata; location and visibility require local judgment from a planner who knows the city.
What we track
Every site in this inventory has been photographed, measured, and cross-verified against its nearest-landmark context. We surface the same information a planner would get from a physical site visit — minus the site visit. If a site looks right, you can request a quote in two clicks; if it doesn't, the filters above narrow the next fifty options to the five worth a closer look.
Outdoor rates across India (₹ / month)
Browse by city
Filter inventory, view live rates, and see what brands are buying in each market.
Ahmedabad
9 sites
Bangalore
310 sites
Chennai
73 sites
Delhi
194 sites
Gurugram
47 sites
Hyderabad
104 sites
Kolkata
41 sites
Mumbai
318 sites
Noida
28 sites
Pune
64 sites
Surat
22 sites
Agra
1 site
Allahabad
1 site
Amritsar
6 sites
Asansol
1 site
Aurangabad
2 sites
Bhopal
26 sites
Coimbatore
30 sites
Dhanbad
3 sites
Faridabad
2 sites
Ghaziabad
3 sites
Howrah
5 sites
Indore
19 sites
Jaipur
32 sites
Jamshedpur
10 sites
Jodhpur
16 sites
Kanpur
12 sites
Kota
5 sites
Lucknow
39 sites
Ludhiana
18 sites
Madurai
3 sites
Meerut
2 sites
Nagpur
36 sites
Nashik
25 sites
Patna
55 sites
Raipur
1 site
Rajkot
4 sites
Ranchi
6 sites
Thane
5 sites
Vadodara
27 sites
Varanasi
6 sites
Vasai-Virar
10 sites
Vijayawada
15 sites
Ajmer
3 sites
Akola
1 site
Aligarh
2 sites
Alwar
2 sites
Amravati
1 site
Amreli
2 sites
Ballari
3 sites
Bareilly
2 sites
Bhagalpur
8 sites
Bhavnagar
3 sites
Bhilwara
1 site
Bhiwandi
1 site
Bhubaneswar
43 sites
Bikaner
5 sites
Bokaro Steel City
19 sites
Chandigarh
11 sites
Chandrapur
8 sites
Davanagere
5 sites
Dehradun
23 sites
Durgapur
2 sites
Gaya
2 sites
Gopalganj
1 site
Guntur
8 sites
Guwahati
40 sites
Hisar
3 sites
Jalgaon
3 sites
Kadapa
2 sites
Kakinada
9 sites
Kalaburagi
1 site
Karnal
1 site
Khunti
1 site
Kochi
51 sites
Kolhapur
8 sites
Kollam
3 sites
Kozhikode
18 sites
Kurnool
25 sites
Latehar
1 site
Mangaluru
4 sites
Muzaffarpur
6 sites
Mysuru
2 sites
Nanded
4 sites
Nellore
1 site
Nizamabad
1 site
Purnia
7 sites
Rajahmundry
4 sites
Rampur
2 sites
Rourkela
2 sites
Siliguri
2 sites
Solapur
1 site
Thrissur
1 site
Tiruppur
1 site
Udaipur
8 sites
Ujjain
1 site
Ulhasnagar
4 sites
Warangal
1 site
Agartala
2 sites
Alappuzha
10 sites
Ambala
5 sites
Anantapur
1 site
Azamgarh
4 sites
Bagalkot
1 site
Ballia
1 site
Basti
2 sites
Bathinda
3 sites
Beed
1 site
Bharatpur
1 site
Bharuch
9 sites
Bhiwani
20 sites
Bihar Sharif
7 sites
Chaibasa
4 sites
Chapra
1 site
Chitradurga
1 site
Darbhanga
5 sites
Dausa
1 site
Dhar
18 sites
Dindigul
3 sites
Durg
3 sites
Ernakulam
9 sites
Fatehpur
7 sites
Gadag-Betageri
1 site
Gandhidham
1 site
Gandhinagar
1 site
Gangtok
3 sites
Gonda
4 sites
Haldwani
4 sites
Hanumangarh
3 sites
Hapur
8 sites
Hosur
5 sites
Itanagar
2 sites
Jalpaiguri
1 site
Jhunjhunu
7 sites
Jind
1 site
Jorhat
3 sites
Kaithal
7 sites
Kanchipuram
1 site
Kannur
1 site
Karimnagar
4 sites
Khammam
1 site
Kolar
1 site
Kottayam
3 sites
Malappuram
2 sites
Malda
3 sites
Mandi
1 site
Mandya
8 sites
Margao
1 site
Mau
1 site
Namakkal
1 site
Palakkad
1 site
Pali
3 sites
Panchkula
4 sites
Panipat
9 sites
Pathanamthitta
2 sites
Pathankot
2 sites
Puducherry
1 site
Puri
2 sites
Purulia
1 site
Raichur
1 site
Rewa
2 sites
Rewari
1 site
Rudrapur
2 sites
Sagar
1 site
Sangrur
1 site
SAS Nagar
2 sites
Secunderabad
25 sites
Serampore
1 site
Shillong
1 site
Shimla
6 sites
Siddipet
1 site
Sikar
7 sites
Silchar
4 sites
Sitapur
2 sites
Siwan
8 sites
Srikakulam
3 sites
Thanjavur
1 site
Thoothukudi
1 site
Tinsukia
3 sites
Tirupati
3 sites
Tonk
1 site
Udupi
1 site
Vapi
1 site
Vizianagaram
2 sites
Wardha
3 sites
Araria
4 sites
Ayoor
1 site
Candolim
2 sites
Ooty
7 sites
Pattukkottai
3 sites
Top outdoor sites by ad spend — 2026-Q2
The outdoor sites commanding the highest ad spend across India this quarter — where brands are investing for maximum visibility.
- 1.The BKC Junction Unipole stands out with its large digital format and high impressions.₹9.5L spent
- 2.The Western Express Highway Gantry offers impressive visibility with back-lit illumination.₹7.8L spent
- 3.Andheri West Signal's front-lit hoarding captures significant attention in a busy area.₹4.2L spent
- 4.Cyber Hub Gurugram's hoarding provides a strategic location for brand visibility.₹3.2L spent
- 5.Juhu Tara Road BQS is a compact yet effective site with back-lit illumination.₹1.4L spent
Types of outdoor media
Hoardings (Billboards)
Large freestanding structures, typically 20×10 ft up to 60×20 ft, mounted on dedicated poles or wall faces along high-traffic corridors. The workhorse format for brand-awareness campaigns — high impressions, long dwell time at signals, and instantly recognisable shape.
Unipoles
Single-mount structures elevated 30-50 ft above ground level, often with rotating or back-lit faces. Premium pricing because they dominate sightlines from much further away than ground-level hoardings; ideal for entry-point or arterial-junction placements.
Gantries
Overhead structures spanning highways or wide arterial roads, typically 40-50 ft wide × 12-20 ft tall. Captive audience — drivers cannot avoid the visual. Best for horizontal landscape creative; not ideal for portrait-oriented brand assets.
Bus Queue Shelters (BQS)
Street-level back-lit panels at bus stops, typically 4×6 ft. Pedestrian-eye-level format — high dwell time among waiting commuters. Cheaper per site than hoardings; usually bought as networks of 50-200 panels in a target geography for sustained frequency.
Kiosks
Small ground-level formats at intersections, fuel stations, or footpaths — typically 6×4 ft or 8×3 ft. Tactical format for hyperlocal pushes (a single neighbourhood, a single mall catchment). Lower individual reach but high cluster density per rupee.
Outdoor campaigns we've run
SBI Life's Chai-Time Strategy: How Hyperlocal Brand Activation Brewed 10,000+ Insurance Leads
CupShup ran a 10-day BFSI hyperlocal lead-generation activation for SBI Life across corporate clusters — 10 lakh+ QR-coded chai cups, cluster-level advisor pods and chai-time conversations drove 10,000+ verified insurance leads, turning lunch-break moments into qualified BFSI consultations without cold calls.
Xiaomi's 10-Year India Milestone: How Balloons Became the Hero of a 20-City Brand Activation
A 4-day, 20-city anniversary brand activation for Xiaomi India that turned #SpotTheBalloon into a nationwide cultural moment — thousands of on-ground interactions, tens of thousands of UGC posts, millions of combined impressions, and measurable Mi Home + partner-retail footfall lift across Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune and 14 other metros, anchored by Mi Fan community activation, creator-led amplification and retail-linked offer codes.
Media planning tools
Budget Estimator
Estimate spend for a multi-site outdoor campaign across cities and formats.
Popularity Tool
See which sites get the most inquiries this month — a proxy for what brands are buying.
Competition Benchmark
Compare what brands in your category are spending by city and format.
Plan a Outdoor campaign
Share campaign dates and we’ll send rates + availability within 24 hours.