Thoughts, Stories and ideas.

service provider CupShup Co-Founder - Sidharth Singh

Streaming services wary of poor free-to-paid-user conversion

Sidharth Singh, co-founder of marketing agency CupShup said India’s OTT services[…]

Understanding Integrated Marketing at CupShup

CupShup’s stance on Integrated Marketing As far as marketing goes, it’s[…]

CupShup - McDonald's Drive Thru Experiential Marketing

What is Experiential Marketing? A Fun, Fresh Beginner’s Guide

In a world where ads are skipped, experiences stick. Learn how[…]

Ambient Advertising

Ambient Experiential Marketing Ideas That Shock, Surprise & Sell

Because the best ads don’t ask for attention—they earn it.

CupShup - Playbook for Guerrilla Marketing in India

Guerrilla Marketing on a Budget: The Indian Playbook for Smart Disruption

Let’s be real—if your brand’s marketing budget barely covers your daily[…]

CupShup: Guerrilla Marketing Ads That Turned Heads in India

10 Guerrilla Marketing Ads That Turned Heads in India

Guerrilla marketing isn’t just ads—it’s attitude. From Bitcoin kulhads to breakup trucks,[…]

How Digital Media Integrations are Driving Offline Campaigns?

Brands are now looking forward to innovative fronts to leverage the[…]

How to Choose Your Colour Palette?

Recently, it is being noted that aesthetics play a large part[…]

Bad News. Your Content Is Not Enough.

We are bombarded by content everyday, across all social media platforms.[…]