Explore more high-impact brand activation and marketing campaigns by CupShup.
For Raksha Bandhan, CupShup ran a seven-day on-ground activation for Citykart at 1090 Chauraha, Lucknow. A 5 ft x 8 ft larger-than-life Rakhi, a photo opportunity, a wall for wishes to sisters and discount vouchers drew 1,000+ footfall and 5+ local media features, connecting the street to the Citykart store.
UPRIO, an online tuition platform for Classes 6 to 9, needed to reach students without looking like homework in disguise. CupShup skipped the conventional education booth and built a two-day game-based activation in Delhi around quizzes, puzzles, word challenges and skill-based games, with UPRIO-branded certificates and notebook stickers for winners. It collected 132 leads and 280+ interactions.
Motilal Oswal partnered with CupShup to run a 3-month multi-city BFSI brand activation across tech parks and residential societies in Mumbai, Delhi NCR, and Bangalore. Deploying interactive Wealth Check kiosks, SIP calculators, and QR-based demat onboarding, the campaign reached 1.85 lakh people, generated 28,000+ qualified leads, and opened 8,500+ demat accounts.
The hardest order for a 10-minute delivery app is the first one. For the Swish app, CupShup skipped the screen and set up promo tables in tech parks and office hotspots across Bangalore and Delhi. Promoters started conversations, customers ordered on their own phones with one tracked code, and 5,000+ orders were placed on the ground, with 1 in 3 conversations turning into an order.
Gullak partnered with CupShup to demystify digital gold savings through an interactive 7-stage Gold Maze experiential activation at Candeur Landmark, Bengaluru. Across traditional tola balance scales, historical gold reserve data, and live app walkthroughs, the activation engaged 400+ residents, sparked 200+ deep 1-on-1 consultations, and drove on-the-spot app onboarding and digital gold purchases.
NoBroker partnered with CupShup to take its NBH Cleaning and Zivora Home Salon brands directly into residential communities across Delhi NCR, Bangalore, and Hyderabad. Using RWA kiosk setups and Mega RWA activations with bouncy castles, spin-the-wheel games, and pani-puri stalls, plus a 15th August handprint flag wall in Bangalore, the program ran 63 activations and generated 756 recorded service orders.
Frameworks and campaign stories connected to this case study.
A practical guide to Google's best AI tools for marketers - from Performance Max to Gemini. CupShup breaks down what actually moves results.
See how AI marketing reshapes copywriting workflows. CupShup breaks down real AI copywriting tools, use cases, and results for Indian brands.
Learn how to use ChatGPT for marketing the right way. CupShup shares real prompts, workflows, and lessons from applying AI in marketing daily.
