From chai cups to corporate campuses - we've put 400+ brands where consumers actually are.
TRUSTED BY BRANDS THAT DEMAND ATTENTION












We create campaigns that start on the ground and scale across screens. From sampling at a metro station to influencer takeovers that trend - we do both, together.
Our integrated approach combines physical brand experiences with digital amplification. We ideate the creative concept, execute on-ground activations, and amplify through influencer marketing and social content - ensuring your campaign creates real-world moments that go viral online.
What makes CupShup different? You get one team handling everything - creative strategy, offline execution, and digital amplification - powered by AI-driven planning for precision at scale.



From guerrilla stunts to corporate activations - expertise at scale.
Create immersive experiences that consumers remember long after the event ends.
Our proven process combines human expertise with AI-powered efficiency to deliver campaigns faster without compromising quality.
We learn your brand, audience, and campaign goals
We create the concept and execution plan
We execute across 30+ cities simultaneously
You get results with full transparency
Ready to see this process in action?
Start Your CampaignReal results from real campaigns. See how we've helped brands connect with consumers across India.
Everything you need to know about working with us.
Brand activation is a marketing strategy that drives consumer engagement through interactive experiences. Unlike passive advertising, activations create direct, memorable touchpoints with your audience. Studies show 65% of consumers who participate in a brand activation make a purchase within 30 days. In an era of digital fatigue, physical brand experiences cut through the noise and create lasting impressions.
Still have questions?
Talk to our teamDive deeper with our comprehensive, free marketing guides.
Tell us about your campaign. We'll come back with a strategy, timeline, and quote within 48 hours.