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    OFFLINE + DIGITAL UNDER ONE ROOF

    India's Leading Integrated Marketing Agency

    End-to-end marketing — from brand activations and BTL campaigns to digital performance and AI-driven analytics. One agency, one vision, one dashboard. Across 30+ Indian cities.

    Get Your Free Plan
    400+
    Brands
    10+
    Years
    30+
    Cities

    Get Your Free Campaign Plan

    Tell us about your brand — we'll design an integrated strategy that works.

    By submitting this form, you agree to our Privacy Policy

    We'll get back to you within 24 hours.

    TRUSTED BY BRANDS THAT DEMAND RESULTS

    BlinkIt
    Swiggy
    Zepto
    Godrej
    HDFC Life
    Flipkart
    upGrad
    CoinDCX
    Tata 1mg
    Rapido
    TVF
    Unacademy
    WHY INTEGRATED MARKETING?

    One Agency. One Vision. Every Channel.

    Most brands work with separate agencies for BTL, digital, content, and media. The result? Fragmented messaging, duplicated efforts, and nobody accountable for the full picture.

    CupShup unifies everything under one roof. We design campaigns where every channel reinforces the other — on-ground activations drive digital engagement, and digital campaigns amplify offline experiences. The result is measurable, cross-channel ROI.

    One creative vision
    One project manager
    One analytics dashboard
    One accountable team
    BTL + Digital
    BTL + Digital
    Experiential
    Experiential
    Content
    Content
    Analytics
    Analytics
    OUR SERVICES

    Everything Under One Roof

    Stop juggling multiple agencies. Get one team that connects every channel for maximum impact.

    Brand Activations & BTL

    Brand Activations & BTL

    On-ground activations across malls, corporate campuses, residential societies, and high-footfall locations in 30+ cities. From product sampling to experiential installations, we bring brands to life where consumers live and work.

    • Mall & retail store activations
    • Corporate campus programs
    • Product sampling at scale
    • Residential society campaigns
    Get Started
    OUR WORK

    Integrated Campaigns That Delivered

    When offline and online work together, the results multiply.

    Swiggy case study
    View Case Study →
    Swiggy

    Quick Commerce Hyperlocal Activation

    A multi-channel campaign combining on-ground sampling at residential societies with geo-targeted digital ads, driving app installs and first orders across target micro-markets.

    1.8L+ users engaged through integrated BTL + digital
    ITC Sunfeast case study
    View Case Study →
    ITC Sunfeast

    Raise the Bar Integrated Campaign

    Combined experiential tasting events with social media amplification and influencer partnerships, creating a seamless brand experience from on-ground to online.

    15 Cr+ impressions across offline + digital
    HOW IT WORKS

    Our Integrated Process

    One unified workflow from strategy to execution across every channel.

    1
    1
    🔍

    Discover

    Deep-dive into your brand, audience, and competitive landscape. We map every consumer touchpoint — offline and online — to find integration opportunities.

    Brand audit + consumer journey mapping
    2
    2
    ✏️

    Design

    Create a unified campaign strategy where every channel reinforces the other. One creative idea, multiple expressions across BTL, digital, content, and media.

    Unified strategy + creative direction
    3
    3
    ⚙️

    Prepare

    End-to-end production: creative assets, activation materials, digital campaigns, venue permissions, team training — all coordinated under one project manager.

    Single PM + end-to-end production
    4
    4
    🚀

    Deploy

    Simultaneous launch across all channels. On-ground teams activate in 30+ cities while digital campaigns amplify reach. Real-time dashboard tracks everything.

    Multi-channel simultaneous launch
    5
    5
    📊

    Deliver

    Unified post-campaign report showing how offline and online channels worked together. Cross-channel attribution, ROI analysis, and recommendations for scaling.

    Cross-channel attribution + ROI report

    Ready to unify your marketing?

    Start Your Campaign
    FAQ

    Frequently Asked Questions

    Ready for Marketing That Actually Works Together?

    Get a free integrated campaign plan — one strategy connecting offline, digital, content, and analytics.

    By submitting this form, you agree to our Privacy Policy

    We'll get back to you within 24 hours.