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    Meet the Team

    The Minds Behind The Magic

    AI is only as good as the minds that guide it. Meet the strategists, creatives, and technologists who blend human intuition with artificial intelligence to build marketing that actually works.

    10+ years avg. exp400+ brands served
    One mission
    Sidharth Singh

    Sidharth Singh

    Co-Founder

    Started CupShup with branded chai cups. Now architects the AI platform transforming how brands connect with people.

    Sourav Kumar

    Sourav Kumar

    Co-Founder

    Driving force behind sales and operations. Focuses on building scalable business processes and nurturing client relationships.

    "

    We didn't pivot to AI. We evolved into it. From our first branded chai cup to today's AI-platforms, the mission remains the same: make brands impossible to ignore.

    What Drives Us

    Our leadership team shares more than office space. We share a belief that the future of marketing belongs to those who embrace both human creativity and technological capability.

    🧠

    Human-First Technology

    We build AI that amplifies human creativity, not AI that replaces it. Every tool starts with: how does this help our people do better work?

    🚀

    Speed Without Shortcuts

    Fast doesn't mean sloppy. Our AI handles velocity. Our humans ensure quality. Together they deliver what neither could alone.

    🤝

    Partners, Not Vendors

    We don't have clients. We have partners whose success is our success. Every campaign we touch carries our reputation.

    Leadership Team

    Strategists, technologists, and creative minds united to transform how brands connect with people.

    Abhishek Vikal
    AV

    Abhishek Vikal

    Leadership Team

    Streamlining processes and ensuring seamless campaign execution across multiple locations.

    Operations
    Delhi
    Aakriti Mishra
    AM

    Aakriti Mishra

    Leadership Team

    Crafting impactful marketing campaigns that drive brand awareness and audience engagement.

    Marketing
    Delhi
    Aditi Sharma
    AS

    Aditi Sharma

    Leadership Team

    Nurturing talent and building a thriving workplace culture that attracts top performers.

    HR
    Kolkata
    Aakash Kumar
    AK

    Aakash Kumar

    Leadership Team

    Optimizing operational workflows to ensure efficient delivery and maximum impact.

    Operations
    Delhi
    Bhavika Lalwani
    BL

    Bhavika Lalwani

    Managing financial operations with precision and ensuring fiscal health of the organization.

    Finance
    Jamshedpur
    Deeksha B R
    DBR

    Deeksha B R

    Driving revenue growth through strategic client acquisition and relationship building.

    Sales
    Bengaluru
    Gulsher Khan
    GK

    Gulsher Khan

    Coordinating ground operations and ensuring flawless campaign execution.

    Operations
    Delhi
    Krithika Sitaraman
    KS

    Krithika Sitaraman

    Creating compelling marketing strategies that resonate with target audiences.

    Marketing
    Delhi
    Maaz Mukadam
    MM

    Maaz Mukadam

    Delivering exceptional client experiences through dedicated account management.

    Client Servicing
    Mumbai
    Mimi Munshi
    MM

    Mimi Munshi

    Transforming data into actionable insights through comprehensive MIS reporting.

    MIS
    Kolkata
    Niyaz Shaikh
    NS

    Niyaz Shaikh

    Building strategic partnerships and expanding business networks across regions.

    Alliances
    Mumbai
    Saddam Hussain
    SH

    Saddam Hussain

    Forging strong vendor relationships and strategic alliances for business growth.

    Alliances
    Bengaluru
    Shadab Shaikh
    SS

    Shadab Shaikh

    Cultivating partnerships that drive mutual growth and market expansion.

    Alliances
    Mumbai
    Sufiyan Shaikh
    SS

    Sufiyan Shaikh

    Ensuring smooth operational workflows and efficient resource management.

    Operations
    Bengaluru
    Suhail Ahmed
    SA

    Suhail Ahmed

    Expanding alliance networks and creating win-win partnership opportunities.

    Alliances
    Bengaluru
    Surya Pratap Singh
    SPS

    Surya Pratap Singh

    Ensuring client satisfaction through proactive communication and service excellence.

    Client Servicing
    Delhi
    Yukta Mankani
    YM

    Yukta Mankani

    Managing client accounts with dedication and ensuring seamless service delivery.

    Client Servicing
    Ajmer
    Syed Farhan
    SF

    Syed Farhan

    Driving operational efficiency and ensuring smooth campaign execution at scale.

    Operations
    Hyderabad
    Bijoy Bhowmick
    BB

    Bijoy Bhowmick

    Managing ground operations and ensuring consistent quality across all touchpoints.

    Operations
    Kolkata

    Powered by 50+
    Innovators

    Behind every successful campaign is a diverse group of strategists, designers, developers, and specialists across Mumbai, Delhi, Bangalore, Pune, and Hyderabad.

    50+
    Team Members
    5
    Cities Across India
    10+
    Years Experience
    400+
    Brands Served

    Build the Future With Us

    We're always looking for curious minds who believe technology and creativity belong together.