Explore more high-impact brand activation and marketing campaigns by CupShup.
Motilal Oswal partnered with CupShup to run a 3-month multi-city BFSI brand activation across tech parks and residential societies in Mumbai, Delhi NCR, and Bangalore. Deploying interactive Wealth Check kiosks, SIP calculators, and QR-based demat onboarding, the campaign reached 1.85 lakh people, generated 28,000+ qualified leads, and opened 8,500+ demat accounts.
Gullak partnered with CupShup to demystify digital gold savings through an interactive 7-stage Gold Maze experiential activation at Candeur Landmark, Bengaluru. Across traditional tola balance scales, historical gold reserve data, and live app walkthroughs, the activation engaged 400+ residents, sparked 200+ deep 1-on-1 consultations, and drove on-the-spot app onboarding and digital gold purchases.
NoBroker partnered with CupShup to take its NBH Cleaning and Zivora Home Salon brands directly into residential communities across Delhi NCR, Bangalore, and Hyderabad. Using RWA kiosk setups and Mega RWA activations with bouncy castles, spin-the-wheel games, and pani-puri stalls, plus a 15th August handprint flag wall in Bangalore, the program ran 63 activations and generated 756 recorded service orders.
RentoMojo partnered with CupShup to turn its 'Own Nothing. Sip Everything.' positioning into a 3-day Independence Day activation across Delhi NCR. Branded Magic Cups, desk cards, and stress balls were deployed across 5 corporate offices and 10 street tapris, anchored by a participatory Freedom Wall installation and backed by vox pop, meme-page, and creator-led UGC amplification. The program put RentoMojo branding into 74,000 touchpoints and generated 116+ pieces of digital content.
Wippi partnered with CupShup to build immersive RWA experience zones across Bengaluru residential communities, letting children discover its screen-free AI storytelling device through play, drawing, and storytelling. The activation reached 2,500+ families, engaged 400+ children, sparked 320+ live product conversations, generated 200+ pieces of organic UGC, and drove 190+ demo bookings.
Green Soul partnered with CupShup to launch interactive comfort zones across Pune and Bangalore. Through premium gaming battlegrounds, workplace setups, and automated lead capture, the campaign achieved 1.8M+ reach, 60,000+ direct product trials, and a 28%+ purchase intent conversion rate.
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A comprehensive guide covering experiential marketing from strategy to execution. Learn about event experiences, pop-ups, immersive experiences, retail activation, sensory marketing, gamification, community building, storytelling, production, staffing, amplification, and measurement. Includes 50+ term glossary and action plans.
Practical below-the-line strategies and field examples tailored to the Indian market. Covers in-store activations, product sampling, retail engagement, and measurable ROI.
A comprehensive guide covering brand activation from strategy to execution. Learn about experiential marketing, sampling campaigns, event marketing, pop-ups, retail activations, guerrilla marketing, production, staffing, measurement, and budgeting. Includes 50+ term glossary and action plans.
