OOH & DOOH Billboards
Reaching 34 Million Daily

Every OOH campaign begins with rigorous site selection. Our team conducts on-ground surveys combined with traffic data analysis, footfall patterns, and audience demographic mapping to identify locations with the highest visibility. We evaluate sightlines, clutter index, and competitive presence at every candidate site before recommending the final media plan.

Our creative team designs outdoor-optimised visuals that communicate your brand message in under three seconds — the average time a commuter looks at an OOH asset. We adapt creatives for billboards, digital screens, transit wraps, and ambient surfaces, ensuring brand consistency while maximising readability at each placement.

CupShup negotiates directly with media owners and screen networks across India to secure premium inventory at competitive rates. Our planning team builds schedules that balance reach, frequency, and budget — combining high-impact hero sites with supporting locations. For DOOH, we use programmatic buying platforms to optimise screen allocation in real time.

Our operations team manages end-to-end logistics — printing, fabrication, permits, and mounting for static OOH, and content upload and scheduling for digital screens. Every installation is documented with geo-tagged photographs and timestamp verification. Multi-city campaigns are coordinated for simultaneous launch to maximise day-one impact.

Throughout the campaign, we provide performance reports covering estimated impressions, reach, and frequency metrics. For DOOH, real-time dashboards track actual play counts, screen uptime, and audience exposure. Our team monitors installations for maintenance issues and provides optimisation recommendations based on mid-flight performance data.