Explore more high-impact brand activation and marketing campaigns by CupShup.
Motilal Oswal partnered with CupShup to run a 3-month multi-city BFSI brand activation across tech parks and residential societies in Mumbai, Delhi NCR, and Bangalore. Deploying interactive Wealth Check kiosks, SIP calculators, and QR-based demat onboarding, the campaign reached 1.85 lakh people, generated 28,000+ qualified leads, and opened 8,500+ demat accounts.
Green Soul partnered with CupShup to launch interactive comfort zones across Pune and Bangalore. Through premium gaming battlegrounds, workplace setups, and automated lead capture, the campaign achieved 1.8M+ reach, 60,000+ direct product trials, and a 28%+ purchase intent conversion rate.
Shein needed high-volume, high-trust user acquisition among India's Gen Z. Over three months across Delhi, Mumbai and Bangalore, CupShup built a creator-led college ecosystem of 500+ campus ambassadors, 150+ micro and nano creators, and 1,000+ student communities, driving 300,000+ app downloads, 250,000+ sign-ups, and 200,000+ validated active users.
YesMadam partnered with CupShup to launch a contextual guerrilla marketing activation targeting high-stress locations across Delhi NCR. Placing eye-catching displays at 120+ panwadi shops and 40+ gyms with the slogan 'Bro, Stress Cigarette se nahi, Spa se jaata hai!', the campaign generated 18 lakh+ impressions, 9,600+ QR scans, and 640+ direct at-home spa bookings.
Optimist, a climate-tech brand building smart air conditioners, struggled with low consumer engagement in a cluttered AC market. Over two months, CupShup deployed a fully branded canter across Delhi NCR, routed through residential societies and corporate parks in Gurgaon, Delhi, Noida, Ghaziabad and Greater Noida. The campaign ran 43 activations, generating 14,250+ consumer interactions and 1,283 qualified leads at a 9% conversion rate, with 4 early sales closed.
Paper Boat launched its new Zero Prebiotic Soda on Bengaluru's Church Street, aiming to position Zero as a standalone brand. CupShup set up a small canter featuring a custom 'Burping Booth' and 'Burp-o-Meter' decibel game. Over two days, the on-ground activation drew 1,000+ active participants, 30K–40K local reach, and 2.5M+ social media impressions via meme marketing campaigns.
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A comprehensive guide covering experiential marketing from strategy to execution. Learn about event experiences, pop-ups, immersive experiences, retail activation, sensory marketing, gamification, community building, storytelling, production, staffing, amplification, and measurement. Includes 50+ term glossary and action plans.
A comprehensive guide covering brand activation from strategy to execution. Learn about experiential marketing, sampling campaigns, event marketing, pop-ups, retail activations, guerrilla marketing, production, staffing, measurement, and budgeting. Includes 50+ term glossary and action plans.
Complete guide to brand ambassador services in India. Proven strategies, real examples, and expert insights on recruitment, training, and deployment.
