Experiential Marketing Companies: How UPRIO Earned 132 Leads With a Game-Based Activation in Delhi

Kids don't want more school after school, which is why experiential marketing companies find an education brand one of the hardest briefs in the category. For UPRIO, an online tuition platform for Classes 6 to 9, CupShup skipped the conventional education booth and built a two-day game-based activation in Delhi around play, not pitch. Across the two days it collected 132 leads and 280+ interactions.

UPRIO is an EdTech platform offering online tuition for students in Classes 6 to 9. The challenge was to introduce the brand to this age group without looking like homework in disguise, which is the exact thing students tune out fastest.

CupShup built a two-day activation in Delhi around quizzes, puzzles, word challenges and skill-based games. Kids had a reason to stop, compete and stay, and winners took home UPRIO-branded certificates and notebook stickers as a small, tangible reward.

Across the two days the activation collected 132 leads and 280+ interactions. It is a simple example of how experiential marketing in India can reach children through participation instead of persuasion.

Reaching children is hard for most brands, and harder for an education brand, because the product sounds like the thing kids are trying to get away from. Three things made it hard for UPRIO.

1. The age group tunes out homework-like messages fastest. Classes 6 to 9 students already spend their day in a classroom, and a brand that sounds like more of it gets ignored.
2. An education brand can easily look like more school. A booth with a banner and a brochure asks kids to listen, and listening is what they do all day.
3. A pitch gives kids nothing to do. Without an activity, there is no reason to stop, and no reason to remember the brand.

The brief was to introduce UPRIO to Classes 6 to 9 in a way that felt like play.

Experiential marketing companies often reach for the conventional education booth. CupShup skipped it entirely and built the activation around three decisions.

1. Start with play, not pitch. Quizzes, puzzles, word challenges and skill-based games gave kids a reason to stop and compete before anyone said a word about tuition.
2. Make winning matter. UPRIO-branded certificates rewarded the winners, so the games felt like a real challenge with something at stake.
3. Keep the brand in hand. Notebook stickers gave kids a small, tangible takeaway that kept UPRIO with them long after the games ended.

This is game-based marketing in its simplest form: competition and reward doing the job that a sales message cannot do for this audience. The stall carried the same tone, with banners reading "Ready for the challenge?" and "Step in. Pick your challenge."

The activation ran on one simple loop, designed to keep kids playing and the brand present:

The games were the draw, and the brand was always in view. The tent was branded "UPRIO Freedom to Learn Challenge" with an invitation to "Come play for Classes 6 to 9", and the banners behind the games explained UPRIO's school-specific online tuition and invited parents to book a free trial class. The activity list on the banners named crossword, quiz, puzzle, ring toss and balloon shooting.

The reward moment was the one that mattered most. A certificate in a child's hand is proof of a win, and a sticker in a notebook is a reminder that lasts.

Across two days in Delhi, the activation collected 132 leads and 280+ interactions. The game-based format produced leads on both days, with Day 1 doing most of the work.

Key Outcomes:

• 132 leads in two days: Collected directly at the activation.
• 280+ interactions: People engaged with the games and the brand.
• A strong first day: 96 of the 132 leads, about 73 percent, came on Day 1, with 200+ interactions.
• A steady second day: 36 more leads and 80+ interactions on Day 2.

The UPRIO activation offers three lessons for any brand that wants to reach children.

1. Earn participation, not exposure Game-based formats work because they don't just attract attention. They earn active participation, which a passive banner or brochure cannot.

2. Reward small and make it real A certificate and a sticker cost little and last long. A tangible takeaway keeps the brand present after the activity ends.

3. Design for what the audience will do, not what you want to say Kids come for a game and stay for the brand. Start from the activity, and let the message follow.

Reaching children works when the experience comes first and the brand rides along. When you shortlist experiential marketing companies or a BTL marketing agency for a children's brand, ask what the kids will actually do at the stall, and how every interaction will be counted. CupShup's on ground activation work is built around exactly that question.

Experiential marketing companies planning an activation for a family or education brand can draw on these CupShup case studies:

• Wippi, a family-focused experiential activation.
• Wippi RWA activation in Bangalore, an activation built for children and parents.
• Guvi, a hyperlocal expansion for an EdTech brand.
• upGrad, a brand activation strategy for an education brand.
• Swish, an on-ground campaign built around conversation.

To go deeper, see how a BTL marketing agency in Delhi plans activations, read our guide to experiential marketing in India, or see our brand activation agency in Delhi. One CupShup film shows the same conversation-led thinking for a career brand: TimesPro x CupShup, How We Turned Coffee Into a Career Conversation.

Lead with play, not pitch. UPRIO's Delhi activation used quizzes, puzzles, word challenges and skill-based games to give Classes 6 to 9 students a reason to stop, compete and stay, and rewarded winners with branded certificates and notebook stickers. It collected 132 leads and 280+ interactions over two days.

Experiential marketing companies find it can work, when the games are the draw and the brand sits alongside them. In the UPRIO activation, game-based formats earned active participation from kids, with 96 leads on Day 1 and 36 on Day 2, instead of passive brand exposure.

A good partner starts from what the audience will do. For UPRIO, CupShup skipped the conventional education booth and built a two-day activation around games, a visible reward and a small takeaway, then counted leads and interactions on each day.

The two-day activation in Delhi collected 132 leads and 280+ interactions in total: 96 leads and 200+ interactions on Day 1, and 36 leads and 80+ interactions on Day 2.

Build the activity first, add a reward that is small but real, and capture leads at the moment of engagement. Start the conversation with CupShup to plan yours.

Because reaching children takes more than a banner. It takes an experience they want to join, and numbers that show what it delivered. CupShup is an AI-led integrated marketing partner for ambitious brands, with 10 years of experience, 400+ brands and on-ground reach across 30+ cities. As one of the experiential marketing companies and a BTL marketing agency that plans, runs and measures on-ground work as one campaign, we turn play into participation your brand can count, with experiential marketing in India built to be measured.

If you want your brand to be the one kids actually want to stop at, let's talk. Or see how we have grown brands like yours in our brand activation case studies.