Explore more high-impact brand activation and marketing campaigns by CupShup.
For Raksha Bandhan, CupShup ran a seven-day on-ground activation for Citykart at 1090 Chauraha, Lucknow. A 5 ft x 8 ft larger-than-life Rakhi, a photo opportunity, a wall for wishes to sisters and discount vouchers drew 1,000+ footfall and 5+ local media features, connecting the street to the Citykart store.
UPRIO, an online tuition platform for Classes 6 to 9, needed to reach students without looking like homework in disguise. CupShup skipped the conventional education booth and built a two-day game-based activation in Delhi around quizzes, puzzles, word challenges and skill-based games, with UPRIO-branded certificates and notebook stickers for winners. It collected 132 leads and 280+ interactions.
Motilal Oswal partnered with CupShup to run a 3-month multi-city BFSI brand activation across tech parks and residential societies in Mumbai, Delhi NCR, and Bangalore. Deploying interactive Wealth Check kiosks, SIP calculators, and QR-based demat onboarding, the campaign reached 1.85 lakh people, generated 28,000+ qualified leads, and opened 8,500+ demat accounts.
The hardest order for a 10-minute delivery app is the first one. For the Swish app, CupShup skipped the screen and set up promo tables in tech parks and office hotspots across Bangalore and Delhi. Promoters started conversations, customers ordered on their own phones with one tracked code, and 5,000+ orders were placed on the ground, with 1 in 3 conversations turning into an order.
NoBroker partnered with CupShup to take its NBH Cleaning and Zivora Home Salon brands directly into residential communities across Delhi NCR, Bangalore, and Hyderabad. Using RWA kiosk setups and Mega RWA activations with bouncy castles, spin-the-wheel games, and pani-puri stalls, plus a 15th August handprint flag wall in Bangalore, the program ran 63 activations and generated 756 recorded service orders.
RentoMojo partnered with CupShup to turn its 'Own Nothing. Sip Everything.' positioning into a 3-day Independence Day activation across Delhi NCR. Branded Magic Cups, desk cards, and stress balls were deployed across 5 corporate offices and 10 street tapris, anchored by a participatory Freedom Wall installation and backed by vox pop, meme-page, and creator-led UGC amplification. The program put RentoMojo branding into 74,000 touchpoints and generated 116+ pieces of digital content.
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