Explore more high-impact brand activation and marketing campaigns by CupShup.
Motilal Oswal partnered with CupShup to run a 3-month multi-city BFSI brand activation across tech parks and residential societies in Mumbai, Delhi NCR, and Bangalore. Deploying interactive Wealth Check kiosks, SIP calculators, and QR-based demat onboarding, the campaign reached 1.85 lakh people, generated 28,000+ qualified leads, and opened 8,500+ demat accounts.
Green Soul partnered with CupShup to launch interactive comfort zones across Pune and Bangalore. Through premium gaming battlegrounds, workplace setups, and automated lead capture, the campaign achieved 1.8M+ reach, 60,000+ direct product trials, and a 28%+ purchase intent conversion rate.
Wippi partnered with CupShup to launch an interactive, family-focused experiential marketing activation designed to engage children and parents alike. Through vibrant on-ground activity zones, creative drawing competitions, and instant product engagement, the campaign created lasting emotional connections and high brand recall among thousands of urban families.
Swiss Beauty launched its new sunscreen range with a three-day experiential marketing activation at Baga Beach, Goa. CupShup deployed a branded ATV, live product demonstrations, on-the-spot sampling under direct sunlight and a Sun-Smart Quiz, turning 5,000+ beachgoers into product testers and authentic content creators.
Shein needed high-volume, high-trust user acquisition among India's Gen Z. Over three months across Delhi, Mumbai and Bangalore, CupShup built a creator-led college ecosystem of 500+ campus ambassadors, 150+ micro and nano creators, and 1,000+ student communities, driving 300,000+ app downloads, 250,000+ sign-ups, and 200,000+ validated active users.
YesMadam partnered with CupShup to launch a contextual guerrilla marketing activation targeting high-stress locations across Delhi NCR. Placing eye-catching displays at 120+ panwadi shops and 40+ gyms with the slogan 'Bro, Stress Cigarette se nahi, Spa se jaata hai!', the campaign generated 18 lakh+ impressions, 9,600+ QR scans, and 640+ direct at-home spa bookings.
Frameworks and campaign stories connected to this case study.
A practical guide to Google's best AI tools for marketers - from Performance Max to Gemini. CupShup breaks down what actually moves results.
See how AI marketing reshapes copywriting workflows. CupShup breaks down real AI copywriting tools, use cases, and results for Indian brands.
Learn how to use ChatGPT for marketing the right way. CupShup shares real prompts, workflows, and lessons from applying AI in marketing daily.
Deep-dive playbooks behind the work on this page.
Practical below-the-line strategies and field examples tailored to the Indian market. Covers in-store activations, product sampling, retail engagement, and measurable ROI.
A comprehensive guide covering experiential marketing from strategy to execution. Learn about event experiences, pop-ups, immersive experiences, retail activation, sensory marketing, gamification, community building, storytelling, production, staffing, amplification, and measurement. Includes 50+ term glossary and action plans.
A comprehensive guide covering brand activation from strategy to execution. Learn about experiential marketing, sampling campaigns, event marketing, pop-ups, retail activations, guerrilla marketing, production, staffing, measurement, and budgeting. Includes 50+ term glossary and action plans.
