Sarabhai Vs. Sarabhai - Take 2
Client: Hotstar
Looking for a brand activation agency that creates unforgettable experiences? CupShup delivers AI-powered brand activations across 10,000+ campaigns in 300+ Indian cities — turning passive audiences into passionate brand advocates.
Service: Marketing Campaign
The Process
The yesteryear's favourite show - 'Sarabhai Vs. Sarabhai' - evokes nostalgia among people. Characters like Roshesh, Indravadhan, Monisha, Maya are loved and discussed by people who have watched the first season.
The idea was to bring fav Sarabhai characters to audience's hand and trigger discussions around the new season.
"3 Cities, 300 Corporates and Countless Nostalgic Moments "
Team CupShup along with Hotstar Marketing Team shortlisted 300 corporate in Delhi - NCR, Mumbai, and Pune
A total of 9 Lakhs were delivered at these 300 corporate over a period of 5 days.
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[caption id="attachment_68552" align="aligncenter" width="300"] Mumbai & NCR[/caption]
Why Brands Choose CupShup as Their Brand Activation Agency
CupShup isn't just another brand activation agency — we're a team that's built brand activation into the DNA of 10,000+ campaigns across 300+ Indian cities. From immersive pop-ups and sampling drives to AI-powered audience targeting and real-time activation dashboards, our hybrid experiential + digital approach delivers brand recall that pure-play agencies can't match.
[caption id="attachment_68553" align="aligncenter" width="300"] Pune[/caption]
The Result
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