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Articles by user

The Power of First-Person POV Content and UGC at Events

Polished event videos look great, but they rarely make people stop scrolling. What does? A real, first-person moment that feels like you are right there. This blog breaks down why POV and...

user

Jan 12, 2026

Uncategorized

Brand Activation Success: How Voot's Strategic Campaign Increased Subscriber Base Despite IPL Challenges

Discover how Voot's innovative brand activation strategy transformed subscriber acquisition challenges into sustainable growth, using activation ideas and ambient advertising to compete with IPL-backed platforms while building long-term viewer engagement.

user

Jul 30, 2025

Uncategorized

Streaming services wary of poor free-to-paid-user conversion

Sidharth Singh, co-founder of marketing agency CupShup said India’s OTT services market is still nascent. The audience would like to watch the scene unfold and market to consolidate before handi..

user

Jul 30, 2025

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Brand Activation Lessons from the OTT Love-Hate Phenomenon: How Netflix and Disney's Strategy Shift Reveals Marketing Truth

The Netflix password sharing crackdown reveals crucial brand activation meaning for marketers. Discover how OTT platforms are using activation ideas and strategic pivots to transform customer relationships, offering valuable lessons for brand activation agency strategies.

user

Jul 30, 2025

Uncategorized

Understanding Integrated Marketing at CupShup

CupShup’s stance on Integrated Marketing As far as marketing goes, it's perplexing at times to elucidate the various types of marketing. But that’s not what we’re here for, or more specifically we’.

user

Jul 30, 2025

Uncategorized

What is Experiential Marketing? A Fun, Fresh Beginner's Guide

In a world where ads are skipped, experiences stick. Learn how experiential marketing turns brands into memories - with zero buzzkill, just good vibes

user

Jun 4, 2025

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Ambient Advertising Examples: Creative Street Marketing Ideas That Stop People

Because the best ads don’t ask for attention—they earn it.

user

May 31, 2025

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Guerrilla Marketing on a Budget: The Indian Playbook for Smart Disruption

Let’s be real—if your brand’s marketing budget barely covers your daily cappuccino, you’re in excellent company. And here’s the kicker: you don’t need a fat cheque to make your brand explode into..

user

May 24, 2025

Uncategorized

10 Guerrilla Marketing Ads That Turned Heads in India

Guerrilla marketing isn’t just ads—it’s attitude. From Bitcoin kulhads to breakup trucks, these campaigns prove one thing: You don’t need a giant ad budget to make noise—you just need guts, smarts,

user

May 23, 2025

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Explore our complete collection of marketing insights, strategies, and industry analysis

Stories of Tech & Creative Innovation

Browse by Category

Articles by user

The Power of First-Person POV Content and UGC at Events

Brand Activation Success: How Voot's Strategic Campaign Increased Subscriber Base Despite IPL Challenges

Streaming services wary of poor free-to-paid-user conversion

Brand Activation Lessons from the OTT Love-Hate Phenomenon: How Netflix and Disney's Strategy Shift Reveals Marketing Truth

Understanding Integrated Marketing at CupShup

What is Experiential Marketing? A Fun, Fresh Beginner's Guide

Ambient Advertising Examples: Creative Street Marketing Ideas That Stop People

Guerrilla Marketing on a Budget: The Indian Playbook for Smart Disruption

10 Guerrilla Marketing Ads That Turned Heads in India

How Digital Media Integrations are Driving Offline Campaigns?

How to Choose Your Colour Palette?

Bad News. Your Content Is Not Enough.

Why do we need Brand Communication?

Digital markets and social media trends booming growth for brands

What We Talk About When We Talk About Activations

RWA Activation, Not A Thing Of Past

Brands Experiences and Why They Matter

Esports in CWG: Are brands ready for the next level?

Why do you need social media management in 2021?

Importance of Illustrations

If Content is KING, Who's the JACK OF ALL TRADES?

upGrad Marketing Case Study

Sarabhai Vs. Sarabhai - Take 2

Digital Marketing Trends in 2022

Why Brands Still Use Facebook?

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