IPL windfall not withstanding, Voot has an uphill task to increase subscriber base
Voot following Hotstar’s footsteps CupShup Co-founder Sidharth Singh is certain that[…]
Streaming services wary of poor free-to-paid-user conversion
Sidharth Singh, co-founder of marketing agency CupShup said India’s OTT services[…]
Understanding Integrated Marketing at CupShup
CupShup’s stance on Integrated Marketing As far as marketing goes, it’s[…]
What is Experiential Marketing? A Fun, Fresh Beginner’s Guide
In a world where ads are skipped, experiences stick. Learn how[…]
Ambient Experiential Marketing Ideas That Shock, Surprise & Sell
Because the best ads don’t ask for attention—they earn it.
Guerrilla Marketing on a Budget: The Indian Playbook for Smart Disruption
Let’s be real—if your brand’s marketing budget barely covers your daily[…]
10 Guerrilla Marketing Ads That Turned Heads in India
Guerrilla marketing isn’t just ads—it’s attitude. From Bitcoin kulhads to breakup trucks,[…]
How Digital Media Integrations are Driving Offline Campaigns?
Brands are now looking forward to innovative fronts to leverage the[…]
