CupShup was born from disruption — turning the humble paper cup into a branding revolution. Today, we blend print and radio with creativity, strategy, and data to help your brand make a memorable mark wherever your audience is.
In a market where digital ad fatigue is rising and cost-per-click keeps climbing, print and radio offer unmatched trust, attention, and cost efficiency.
74% trust print over digital ads
Consumers in India consistently rate print advertising as the most trusted channel -- ahead of TV and far ahead of digital display. For brands in finance, healthcare, education, and FMCG, this trust advantage directly influences purchase decisions and shortens the path to conversion.
65 crore weekly radio listeners
FM and community radio reach audiences in cars, shops, farms, and factories where digital cannot follow. Radio delivers mass reach at the lowest cost per contact, and when combined with jingles and RJ endorsements, consistently outperforms static display on emotional recall.
Print + radio compound recall
When a consumer hears your radio spot during their morning commute and then reads your print ad over chai, the recall effect compounds significantly. Multi-channel campaigns combining print and radio consistently outperform single-medium strategies by a wide margin -- especially in Tier-2 and Tier-3 markets.
The Integration Advantage
The most effective strategies in India combine the trust and attention depth of print and radio with the precision targeting of digital. CupShup specialises in building these integrated media plans that amplify results across every touchpoint — compounding recall at each exposure.
Four core service pillars designed to give your brand maximum visibility across traditional media channels in India.
Print advertising in India remains one of the most trusted channels for building brand credibility. From full-page spreads in nati…
Radio advertising reaches over 65 crore listeners across India every week, making it one of the most cost-effective mass media cha…
Newspaper advertising in India commands unmatched trust among readers, with research showing that consumers perceive newspaper ads…
Transit and ambient print advertising turns everyday environments into brand touchpoints. CupShup designs and deploys print activa…
A proven five-step process — from brief to broadcast — ensuring every campaign is strategically planned, creatively compelling, and meticulously executed.
We begin every print and radio engagement by understanding your brand objectives, target audience, competitive landscape, and budget parameters. Our team audits existing media performance, identifies underserved markets, and maps audience media consumption habits across print and radio channels.
See how CupShup has delivered measurable results for leading brands through integrated print, radio, and ambient media campaigns across India.
Answers to common questions about print advertising cost in India, radio advertising effectiveness, and campaign execution.
Expert strategies for impactful traditional media campaigns.
Dive deeper with our comprehensive, free marketing guides.
Tell us about your brand, target audience, and campaign goals. Our media planning team will get back to you within 24 hours.