What types of brands perform well at this location?

FMCG and retail brands targeting local shoppers benefit from this back-lit format, especially those near Westend Mall.

How many impressions can I expect from this bus shelter?

This location generates approximately 60 lakh monthly impressions, ideal for reaching a large audience of commuters.

What is the booking lead time for this site?

Typically 2-4 weeks from purchase order confirmation, subject to creative approval and mounting schedule.

Are there any nearby sites that complement this one?

Yes, nearby sites include additional bus shelters along Ferozepur Road, enhancing overall visibility for campaigns.

How do I book this bus queue shelter?

Click "Enquire about this site" below or call the CupShup team. Share your campaign dates and we'll respond with availability and current rates within 24 hours.

What is the typical booking lead time?

Typically 2–4 weeks from purchase order confirmation, subject to creative approval and mounting schedule. Mount turnaround once approved is usually 72–96 hours.

How is creative shared and what formats are accepted?

Final creative is shared via email or shared cloud storage. Static formats: high-resolution JPG/PNG/PDF at the exact dimensions of the site. Digital formats: MP4 video or looping creatives, with frame-rate and bitrate specs confirmed at booking.

How is proof of execution provided?

Site photos with date stamps shared weekly through the campaign. For digital sites, loop logs from the controller verifying creative playouts per hour for the booked period.

Can I book multiple bus queue shelters in Ludhiana?

Yes — multi-site bookings get combined-rate pricing. Tell us the campaign reach and audience target, and the team will recommend a site bundle.

Outdoor

Bus Queue Shelter

back-lit

Bus Queue Shelter — Bhai Randhir Singh Nagar, Ludhiana

Bhai Randhir Singh Nagar, Ludhiana

Imagery © Google — sourced from Street View at the site’s geo-coordinates.

Situated at the Bhai Randhir Singh Nagar bus shelter, this advertising site captures foot traffic from Ferozepur Road. It's a prime spot for engaging local commuters and shoppers heading to Westend Mall.

Indicative budget ₹1.9 L – ₹2.5 L/ month (estimate)

~6.0M monthly impressions

Site specs

Media subtype	Bus Queue Shelter
Illumination	back-lit
Address	Bhai Randhir Singh Nagar, Ludhiana

About this site

This back-lit bus shelter format measures 6x3 ft, strategically located on Ferozepur Road in Bhai Randhir Singh Nagar, Ludhiana. The illuminated display ensures visibility day and night, enhancing engagement with passersby. The site is designed to effectively convey brand messages with a recommended aspect ratio for optimal creative layouts.

Ideal for advertisers

With around 60 lakh monthly impressions, this site suits FMCG brands and retail promotions targeting shoppers near Westend Mall. The back-lit format is perfect for short, engaging messages that appeal to the local audience frequenting this busy area.

Surroundings and visibility

The bus shelter is located near Westend Mall, a significant retail hub in Ludhiana. This positioning attracts shoppers and commuters, particularly during peak hours when foot traffic increases. The shelter effectively engages those traveling along Ferozepur Road, making it a relevant choice for local advertising.

Nearby landmarks

Ferozepur Road

NearWestend Mall

Location

About this site — FAQs

CupShup is an AI-powered media planning platform helping brands discover, compare, and book outdoor advertising across India. Each listing carries verified specs and indicative pricing — share your campaign dates and our team responds with availability and rates within 24 hours. See campaigns we’ve run →

Interested in this inventory?

Share your campaign dates and get availability + rates within 24 hours.

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Case Studies

Brand campaigns we have run for Ludhiana & similar markets

See how brands have used outdoor and integrated marketing to drive measurable outcomes.

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ITC Sunfeast Fantastik•Experiential Brand Activation

Raise the Bar – Experiential Brand Activation Case Study

CupShup ran a Valentine's week FMCG cultural-moment activation for ITC Sunfeast Fantastik across Delhi, Bengaluru and Mumbai — a mobile "Dump Truck" that let singles discard ex-memorabilia in exchange for chocolate bars drove 15 crore+ digital impressions, 10 lakh+ offline engagements and 5,000+ UGC posts, turning Valentine's week into Fantastik's highest-share cultural moment of the year.

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MX Player•Experiential Marketing

Chai Breaks & Brand Blasts: The Aashram Campaign That Owned the Streets and the Screens

CupShup ran a month-long guerrilla hyperlocal activation for MX Player's The Aashram across Delhi NCR, Indore and Rohtak — highway hoardings disguised as Baba Nirala signposts, sutta-parlour posters, umbrella branding and cab wraps generated 5 crore+ impressions and 1 lakh+ organic conversations without any paid digital amplification.

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Insights

From the blog

Frameworks and stories on planning outdoor and integrated campaigns.

BTL Is Not a Budget Line. It Never Was.

BTL Is Not a Budget Line. It Never Was. — data-driven strategies and real campaign stories from CupShup's India marketing experts.

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On Ground Activation in India: How to Plan, Execute, and Measure a Campaign That Actually Works

On ground activation is the part of marketing that happens in person — in real locations, with real people. Here is how to plan one that delivers outcomes, not just activity.

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Experiential Marketing Meaning: What It Is, How It Works, and How to Measure It

Experiential marketing creates memorable brand experiences that spark engagement, conversations, and action. Learn how it works in India and what drives real ROI beyond social media buzz.

Read Article

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Guides

Deep-dive guides

Long-form playbooks behind how we plan and run campaigns.

The Ultimate Guide to Brand Activation

A comprehensive guide covering brand activation from strategy to execution. Learn about experiential marketing, sampling campaigns, event marketing, pop-ups, retail activations, guerrilla marketing, production, staffing, measurement, and budgeting. Includes 50+ term glossary and action plans.

Read Full Guide

Brand Ambassador Services India: Complete Guide & Pricing 2026

Complete guide to brand ambassador services in India. Proven strategies, real examples, and expert insights on recruitment, training, and deployment.

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BTL Marketing: The Complete Guide to Below-the-Line Strategies in India

Practical below-the-line strategies and field examples tailored to the Indian market. Covers in-store activations, product sampling, retail engagement, and measurable ROI.

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Browse All Guides

Outdoor

Bus Queue Shelter

back-lit

Bus Queue Shelter — Bhai Randhir Singh Nagar, Ludhiana

Bhai Randhir Singh Nagar, Ludhiana

Indicative budget ₹1.9 L – ₹2.5 L/ month (estimate)

~6.0M monthly impressions

Site specs

Media subtype	Bus Queue Shelter
Illumination	back-lit
Address	Bhai Randhir Singh Nagar, Ludhiana