What is the visibility like at this site?

The hoarding is front-lit, ensuring visibility both day and night, capturing the attention of pedestrians and vehicular traffic.

What creative formats work best on this site?

The 126x20 ft size is ideal for high-impact visuals and bold text, making it suitable for campaigns that require large-scale visibility.

What is the monthly reach for this hoarding in Baguiati?

The hoarding reaches approximately 1.07 million impressions monthly, making it a high-reach site in Kolkata.

What is the booking lead time for this site?

Typically, the booking lead time is 2-4 weeks from purchase order confirmation, subject to creative approval.

How do I book this hoarding?

Click "Enquire about this site" below or call the CupShup team. Share your campaign dates and we'll respond with availability and current rates within 24 hours.

What is the typical booking lead time?

Typically 2–4 weeks from purchase order confirmation, subject to creative approval and mounting schedule. Mount turnaround once approved is usually 72–96 hours.

How is creative shared and what formats are accepted?

Final creative is shared via email or shared cloud storage. Static formats: high-resolution JPG/PNG/PDF at the exact dimensions of the site. Digital formats: MP4 video or looping creatives, with frame-rate and bitrate specs confirmed at booking.

How is proof of execution provided?

Site photos with date stamps shared weekly through the campaign. For digital sites, loop logs from the controller verifying creative playouts per hour for the booked period.

Can I book multiple hoardings in Kolkata?

Yes — multi-site bookings get combined-rate pricing. Tell us the campaign reach and audience target, and the team will recommend a site bundle.

Hoarding - Baguiati Kolkata

About this site

This expansive hoarding in Baguiati, Kolkata, measures 126x20 ft and features front-lit illumination, ensuring clear visibility day and night. Situated beside Big Bazaar on Vip Road, the hoarding commands attention from a substantial flow of pedestrians and vehicles. With its large format, it is well-suited for impactful brand messaging that requires significant visual space.

Ideal for advertisers

With approximately 1.07 million monthly impressions, this site is perfect for advertisers targeting urban consumers in Kolkata. Retail and FMCG brands can leverage the high-reach corridor to connect with potential customers frequenting Vip Road. The hoarding's large format is ideal for bold and eye-catching creative that resonates with a broad audience.

Surroundings and visibility

Nestled beside Big Bazaar on Vip Road, this hoarding benefits from its strategic positioning in a bustling commercial area. The vicinity is frequented by shoppers and commuters, providing an excellent opportunity for brands to engage with a captive audience. Its location ensures that ads are seen by those traveling to and from the nearby Fcg Airport, enhancing its commercial relevance.

Media subtype	Hoarding
Dimensions	126 ft × 20 ft
Illumination	front-lit
Address	Baguiati, Kolkata

Media subtype	Hoarding
Dimensions	126 ft × 20 ft
Illumination	front-lit
Address	Baguiati, Kolkata

Hoarding — Baguiati, Kolkata

Site specs

About this site

Ideal for advertisers

Surroundings and visibility

Nearby landmarks

Location

About this site — FAQs

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