The Digital Group
Pune
Brand Activations at The Digital Group, Pune
Reach 1,500 IT professionals at Pune
Pyramid Building, Rajiv Gandhi MIDC Rd, Phase 1, Hinjawadi Rajiv Gandhi Infotech Park, Hinjawadi, Hinjavadi, Maharashtra 411057, India
Employees
1,500
Industry
IT
Office Type
Corporate Office
Building
Pune
Plan an activation at The Digital Group
CupShup runs HR/Admin-approved on-premises brand experiences — sampling, lobby activations, branded meal pickups, demo zones. Share your brief and a planner will reply within 24 hours.
About this office
The Digital Group operates from the Pyramid Building in Hinjewadi, a prominent tech park known for its concentration of IT companies. The office is home to around 1,500 employees, creating a dynamic atmosphere filled with creativity and technology-driven solutions. The modern workspace promotes collaboration and productivity, making it a prime location for brand activations.
Who you'll reach
This activation space is perfect for brands targeting IT professionals, including D2C consumer electronics, software-as-a-service tools, and wellness brands. The audience consists of tech-savvy individuals who are likely to appreciate product sampling, tech demos, and health-related initiatives. Engaging with developers and IT managers here can significantly enhance brand visibility.
How activations work here
Activations can be set up in high-traffic areas like the cafeteria or lobby, typically during lunch hours from 12:30 PM to 2 PM. The HR or Admin team will approve the activation, with a lead time of 2-3 weeks for planning. This location in the tech park is easily accessible and frequented by employees throughout the day.
Location
Frequently asked questions
What kind of brand activations can we run at The Digital Group Pune?
Examples include tech-product sampling in the cafeteria, demo-days for SaaS tools, and wellness initiatives targeting IT professionals.
Who approves the activation and how long does it take?
HR or Admin team approves on a per-campaign basis. Typical lead time is 2-3 weeks once the activation brief is shared and the brand fit is confirmed.
Is there a fixed rate card for activations at this office?
No — pricing is bespoke per campaign and depends on activation type (sampling / demo / sponsored event), duration, and any exclusivity terms. CupShup quotes once the brief is in.
Are there preferred time windows for IT professional engagement?
Yes, peak engagement typically occurs during lunch hours from 12:30 PM to 2 PM and during all-hands sessions.
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