EXL SERVICE 1
Pune
Brand Activations at EXL SERVICE 1, Pune
Reach 600 IT professionals at Pune
Tower 1, Cybercity, Magarpatta, Hadapsar, Pune, Maharashtra 411013, India
Employees
600
Industry
IT
Office Type
Corporate Office
Building
Pune
Plan an activation at EXL SERVICE 1
CupShup runs HR/Admin-approved on-premises brand experiences — sampling, lobby activations, branded meal pickups, demo zones. Share your brief and a planner will reply within 24 hours.
About this office
Tower 1, Wing A & B in Cybercity, Magarpatta, Hadapsar, Pune, is a contemporary office hub that houses around 600 employees. The space is designed to foster collaboration and innovation, typical of the IT sector, creating a lively atmosphere. With its open-plan design and modern facilities, the office caters to a workforce that thrives on technology and teamwork.
Who you'll reach
The audience at EXL SERVICE 1 consists of skilled IT professionals, including developers, project managers, and business analysts. This presents a great opportunity for tech brands to run activations such as lunchtime tech-product sampling, SaaS demo days, and employee wellness initiatives targeting these professionals. Brands looking to engage this audience should consider innovative tech products or interactive tech-related events.
How activations work here
Activations can be set up in high-traffic areas such as the cafeteria or lobby during peak hours, typically around lunch from 12:30 PM to 2 PM. Approval for these activations is managed by the HR or Admin team, with a lead time of 2-3 weeks required to finalize the arrangements. The office's central location in a tech park enhances accessibility and visibility for brands.
Location
Frequently asked questions
What kind of brand activations can we run at EXL SERVICE 1 Pune?
You can run tech-product sampling, SaaS demo days, wellness booths, or sponsored hackathons aimed at 600 IT professionals.
Who approves the activation and how long does it take?
HR or Admin team approves on a per-campaign basis. Typical lead time is 2-3 weeks once the activation brief is shared and the brand fit is confirmed.
Is there a fixed rate card for activations at this office?
No — pricing is bespoke per campaign and depends on activation type (sampling / demo / sponsored event), duration, and any exclusivity terms. CupShup quotes once the brief is in.
Are there preferred time windows for IT professional engagement?
Yes, peak engagement typically occurs during lunch hours from 12:30 PM to 2 PM, making it ideal for on-site activations.
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