IBM
Pune
Brand Activations at IBM, Pune
Reach 300 IT professionals at Pune
HV3R+QH7 Tech Park One, Shastrinagar, Yerawada, Pune, Maharashtra 411006, India
Employees
300
Industry
IT
Office Type
Corporate Office
Building
Pune
Plan an activation at IBM
CupShup runs HR/Admin-approved on-premises brand experiences — sampling, lobby activations, branded meal pickups, demo zones. Share your brief and a planner will reply within 24 hours.
About this office
IBM's office spans from the ground to the 7th floor of Tech Park One in Yerwada, Pune. This contemporary workspace is designed to foster creativity and productivity, with open areas and collaborative spaces that encourage interaction among its 300 employees. The atmosphere is both energetic and focused, ideal for hosting engaging brand activations.
Who you'll reach
The audience at IBM consists of IT professionals who are typically well-versed in technology and innovation. Ideal for D2C consumer electronics launches, SaaS tool demonstrations, and wellness brands targeting tech employees. This setting is perfect for brands looking to connect with decision-makers and tech enthusiasts.
How activations work here
Activations can be set up in key areas such as the cafeteria or lobby, especially during peak hours like lunch from 12:30 PM to 2 PM. The HR or Admin team approves activations with a lead time of 2-3 weeks. Located opposite Don Bosco, the office is easily accessible, making it a great spot for hosting engaging brand experiences.
Location
Frequently asked questions
What kind of brand activations can we run at IBM Pune?
Consider tech-product sampling, SaaS demo days, or wellness booths targeting IT professionals.
Who approves the activation and how long does it take?
HR or Admin team approves on a per-campaign basis. Typical lead time is 2-3 weeks once the activation brief is shared and the brand fit is confirmed.
Is there a fixed rate card for activations at this office?
No — pricing is bespoke per campaign and depends on activation type (sampling / demo / sponsored event), duration, and any exclusivity terms. CupShup quotes once the brief is in.
Are there preferred time windows for IT professional engagement?
Yes, the best engagement times are typically during lunch hours from 12:30 PM to 2 PM.
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