Times Of India
Mumbai
Brand Activations at Times Of India, Mumbai
Reach 3,000 Media & Entertainment professionals at Mumbai
Kamala Mills Compound, Lower Parel West, Lower Parel, Mumbai, Maharashtra 400013, India
Employees
3,000
Industry
Media & Entertainment
Office Type
Corporate Office
Building
Mumbai
Plan an activation at Times Of India
CupShup runs HR/Admin-approved on-premises brand experiences — sampling, lobby activations, branded meal pickups, demo zones. Share your brief and a planner will reply within 24 hours.
About this office
The Times Of India operates from the 6th Floor of Times Tower in Lower Parel, a key area known for its modern infrastructure and vibrant office culture. This media powerhouse is home to approximately 3,000 employees who contribute to the fast-paced world of journalism and entertainment, creating a lively atmosphere that is always buzzing with activity.
Who you'll reach
The Times Of India attracts a diverse audience of media & entertainment professionals, including journalists, editors, and creative teams. Brands targeting this audience can benefit from activations such as OTT-subscription gifting booths, gaming-gear sampling, or event-ticketing partner desks, making it perfect for entertainment, technology, and lifestyle brands.
How activations work here
Activations can be set up in strategic locations such as the lobby or breakout zone, with peak engagement typically occurring during lunch hours from 12:30 PM to 2 PM. The approval process is handled by the HR or Admin team, usually requiring a lead time of 2-3 weeks. The office is situated in a prominent area, making it accessible for both employees and visiting brands.
Location
Frequently asked questions
What kind of brand activations can we run at Times Of India Mumbai?
Examples include OTT-subscription gifting booths, gaming-gear sampling, or event-ticketing partner desks aimed at media & entertainment professionals.
Who approves the activation and how long does it take?
HR or Admin team approves on a per-campaign basis. Typical lead time is 2-3 weeks once the activation brief is shared and the brand fit is confirmed.
Is there a fixed rate card for activations at this office?
No — pricing is bespoke per campaign and depends on activation type (sampling / demo / sponsored event), duration, and any exclusivity terms. CupShup quotes once the brief is in.
Are there preferred time windows for media & entertainment professional engagement?
Yes, peak engagement typically occurs during lunch hours from 12:30 PM to 2 PM, providing a great opportunity for brand activations.
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