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    1. Home
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    Corporate
    Real Estate & Workspace
    Corporate at IRB - Powai, Mumbai, Mumbai — CupShup

    IRB

    Mumbai

    Brand Activations at IRB, Mumbai

    Reach 500 Real Estate & Workspace professionals at Mumbai

    Hiranandani Knowledge Park, 1101, Technology St, Hiranandani Gardens, Sainath Nagar, Powai, Mumbai, Maharashtra 400076, India

    Employees

    500

    Industry

    Real Estate & Workspace

    Office Type

    Corporate Office

    Building

    Mumbai

    Plan an activation at IRB

    CupShup runs HR/Admin-approved on-premises brand experiences — sampling, lobby activations, branded meal pickups, demo zones. Share your brief and a planner will reply within 24 hours.

    About this office

    IRB's office is situated at 1101, Hiranandani Knowledge Park, a key area in Powai, Mumbai. This modern workspace is home to approximately 500 employees who specialize in real estate and workspace solutions. The open layout and contemporary facilities foster collaboration, making it a prime location for effective on-site brand activations.

    Who you'll reach

    The audience at IRB consists of real estate professionals, including project managers, architects, and business developers. This makes it an excellent space for activations related to Home-Loan Services, Co-Working Solutions, and Real Estate Technology. Engage directly with decision-makers and influencers to enhance your brand's presence.

    How activations work here

    Activations can be set up in the cafeteria or lobby during peak hours, particularly from 12:30 PM to 2:00 PM. The HR or Admin team approves campaigns, requiring a lead time of 2-3 weeks. The strategic location in Powai ensures easy access for employees, maximizing engagement during your activation.

    Location

    Frequently asked questions

    What kind of brand activations can we run at IRB Mumbai?

    You can run home-loan partner booths, co-working space activations, or lifestyle product demos specifically targeting real estate professionals.

    Who approves the activation and how long does it take?

    The HR or Admin team approves on a per-campaign basis. Expect a typical lead time of 2-3 weeks after sharing the activation brief.

    Is there a fixed rate card for activations at this office?

    No, pricing is customized per campaign based on activation type, duration, and exclusivity terms. CupShup will provide a quote once the brief is confirmed.

    Can we run home-loan partner activations at this office?

    Yes, home-loan partner booths are perfect for engaging real estate professionals during their breaks in the cafeteria.

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    CupShup runs on-premises brand activations at corporate offices across India through HR/Admin partnerships. Learn more about us.

    Office information last updated 22 Jun 2026.

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