Business Standard
Mumbai
Brand Activations at Business Standard, Mumbai
Reach 220 Media & Entertainment professionals at Mumbai
Pandurang Budhkar Marg, Mumbai, Maharashtra, India
Employees
220
Industry
Media & Entertainment
Office Type
Corporate Office
Building
Mumbai
Plan an activation at Business Standard
CupShup runs HR/Admin-approved on-premises brand experiences — sampling, lobby activations, branded meal pickups, demo zones. Share your brief and a planner will reply within 24 hours.
About this office
Business Standard's office is situated at H/3 & 4 Paragon Centre, opposite Century Mills on P.B. Marg in Worli, Mumbai. This location buzzes with activity, hosting a workforce of 220 employees in the media and entertainment sector. The modern workspace design and collaborative areas foster creativity and engagement among staff.
Who you'll reach
This activation space is perfect for brands targeting media & entertainment professionals. Ideal for OTT subscription services, gaming gear demos, streaming device showcases, and event ticketing partnerships. Engage employees with innovative activations that resonate with their interests and lifestyle.
How activations work here
Activations can be set up in high-traffic areas such as the cafeteria or lobby during peak hours, typically around lunch (12:30-2pm). Approval for activations is managed by the HR or Admin team, with a lead time of approximately 2-3 weeks. The office's central location in Worli ensures visibility and engagement from the employees.
Location
Frequently asked questions
What kind of brand activations can we run at Business Standard Mumbai?
Consider OTT subscription booths, gaming gear sampling, or event ticketing activations targeting media professionals.
Who approves the activation and how long does it take?
HR or Admin team approves on a per-campaign basis. Typical lead time is 2-3 weeks once the activation brief is shared and the brand fit is confirmed.
Is there a fixed rate card for activations at this office?
No — pricing is bespoke per campaign and depends on activation type (sampling / demo / sponsored event), duration, and any exclusivity terms. CupShup quotes once the brief is in.
Are there preferred time windows for media professional engagement?
Yes, lunchtime (12:30-2pm) is ideal for engaging media professionals during their breaks.
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