Initiative
Gurugram
Brand Activations at Initiative, Gurugram
Reach 200 Media & Entertainment professionals at Gurugram
Sector 41, Gurugram, Haryana, India
Employees
200
Industry
Media & Entertainment
Office Type
Corporate Office
Building
Gurugram
Plan an activation at Initiative
CupShup runs HR/Admin-approved on-premises brand experiences — sampling, lobby activations, branded meal pickups, demo zones. Share your brief and a planner will reply within 24 hours.
About this office
The Initiative office in Sector 41, Gurugram, features a modern design that encourages creativity and collaboration. With approximately 200 employees, this vibrant workspace is filled with media & entertainment professionals who thrive in a dynamic environment, making it a great location for brand activations that can leverage such an engaged audience.
Who you'll reach
This activation space is perfect for engaging with creative media & entertainment professionals. Brands can effectively promote OTT platforms, gaming devices, audio gear, and event ticketing services, resonating with the interests of the employees at Initiative.
How activations work here
Brand activations can be set up in key areas such as the cafeteria or lobby during peak hours like lunch from 12:30-2pm. The HR or Admin team typically approves these activations with a lead time of 2-3 weeks. The office's central location in Gurugram ensures easy access for brands looking to connect with employees.
Location
Approximate location at neighbourhood level. Exact address shared at enquiry.
Frequently asked questions
What kind of brand activations can we run at Initiative Gurugram?
You can run activations like OTT subscription gifting booths or gaming device sampling, engaging directly with the 200 media & entertainment professionals.
Who approves the activation and how long does it take?
HR or Admin team approves on a per-campaign basis. Typical lead time is 2-3 weeks once the activation brief is shared and the brand fit is confirmed.
Is there a fixed rate card for activations at this office?
No — pricing is bespoke per campaign and varies based on activation type, duration, and any exclusivity terms. CupShup provides quotes after receiving the brief.
Are there preferred time windows for media and entertainment professional engagement?
Yes, peak engagement typically occurs during lunch hours (12:30-2pm) and post-work hours (5-7pm) when employees are most available.
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