Thoughts, Stories and ideas.

Why do we need Brand Communication?

Why does the brand need to speak? It can be for[…]

Digital markets and social media trends booming growth for brands

Digital marketing post-2020 has taken an enormous shift, and brands are[…]

CupShup - Activations as an essential to create hype

What We Talk About When We Talk About Activations

We could all use some extra hype. Our agency peeps would[…]

RWA Activation, Not A Thing Of Past

Whoever said ‘specialisation’ is for insects’ definitely did not belong to[…]

Brands Experiences and Why They Matter

  When advertising was still breaking in the scene it was[…]

CupShup - Esports in CWG

Esports in CWG: Are brands ready for the next level?

Sidharth Singh, Co-Founder, CupShup, says India is perfectly poised to make[…]

CupShup - Social Media Management

Why do you need social media management in 2021?

Back in 2010, I used to post pictures of my day[…]

Importance of Illustrations

Social media content creation would not be complete without the influence[…]

If Content is KING, Who’s the JACK OF ALL TRADES?

Tools for your Content Journey After constantly writing and creating content[…]

upGrad X CupShup

upGrad Marketing Case Study

Client upGrad upGrad is an online higher education platform providing rigorous[…]