IPL windfall not withstanding, Voot has an uphill task to increase subscriber base
Voot following Hotstar’s footsteps CupShup Co-founder Sidharth Singh is certain that[…]
Streaming services wary of poor free-to-paid-user conversion
Sidharth Singh, co-founder of marketing agency CupShup said India’s OTT services[…]
Understanding Integrated Marketing at CupShup
CupShup’s stance on Integrated Marketing As far as marketing goes, it’s[…]